Step 4: Craft Your Message

• Keep it clear, hopeful, and real.
• Focus on empowerment, not shame or fear.
  • Highlight messages that promote hope, support, and non-judgment, and build trust and connection.
  • Address concerns like peer pressure and feeling alone.  THIS NEEDS WORK
• Use local stories or quotes when possible.

Test messages with your audience before printing or launching.

Check that your message is clear, caring (avoids judgment), credible (based on scientific evidence), and that reflects community values and language.