Message development: identify a clear strategy and tone
Core messages should be centered on positive affirmations (e.g., hope, connection, and community strength/resilience)
Communication and outreach should identify suitable channels and messengers for rural communities (e.g., low-cost repeatable and memorable messaging, face-to-face meetings, local media, social media, and posting in schools and clinics)
Establish clear steps to launch, include objectives and measurable goals (i.e., SMART goals)
Implementation planning should address budgeting and resources, and partner engagement to ensure cohesiveness in message framing
Evaluation and sustainability should measure processes, outcomes, and short- and long-term goals – methods for evaluation include: pre/post surveys, focus groups, and social media analytics
Posterity and sustainability: community partnerships – identifying local youth ambassadors, leaders, and locations – to continue the campaign mission (e.g., root messaging into existing local programs to expand knowledge-pool)
