Step 5: Build Your Brand & Visual Identity

• Use consistent colors, fonts, and places that reflect your community.
• Create a name or phrase people can remember (e.g., “YOU-CAN,” “Creating the Change”).
• Make sure materials are accessible (e.g., large font, plain language, alt-text, translations).

Your Brand needs to align with your organization’s mission, programs, and services. It guides how you communicate with your community and partners, and builds consistent story that reflects the values and voices of the people you serve, strengthens connection, trust, and recognition (Liu, 2024)